Last updated: June 1, 2026

This Privacy Policy describes how BalkanBrand ("BalkanBrand", "we", "us", or "our") collects, uses, stores, protects and shares your personal information when you visit www.balkanbrand.com, place an order, create an account, contact our customer service or otherwise use our website and services (the "Services").

Our online store is powered by Shopify, which provides the e-commerce platform that enables us to offer our products and services.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

Depending on how you interact with our website, we may collect the following personal information.

Information You Provide

When placing an order, creating an account or contacting us, we may collect:

• Full name
• Billing address
• Shipping address
• Email address
• Telephone number
• Company name (where applicable)
• Payment information
• Order details
• Account login details
• Communications with our customer support
• Any other information you voluntarily provide.

Payment Information

Payments are securely processed through trusted third-party payment providers such as Shopify Payments, PayPal, Stripe (where available), Klarna (where available), and other payment methods offered during checkout. BalkanBrand does not store your complete payment card details on its own servers.

Automatically Collected Information

When you visit our website we automatically collect certain information including:

• IP address
• Browser type
• Device type
• Operating system
• Time zone
• Language settings
• Pages visited
• Products viewed
• Shopping cart activity
• Referring website
• Date and time of access
• Cookie identifiers
• Network connection information

This information helps us improve our website, detect fraud and provide a better shopping experience.

Cookies and Similar Technologies

We use cookies and similar technologies including:

• Essential cookies
• Functional cookies
• Performance cookies
• Analytics cookies
• Marketing cookies

These technologies help us:

• Remember your preferences
• Keep your shopping cart active
• Improve website performance
• Analyze visitor behavior
• Personalize content
• Display relevant advertisements

You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality.

Analytics

We use services such as Google Analytics and similar analytical tools to better understand how visitors use our website.

These services may collect information including:

• Pages visited
• Session duration
• Device information
• Country
• Browser information
• Click behavior

The information is used solely to improve our website and customer experience.

How We Use Your Information

We process your personal information to:

• Process and fulfill your orders
• Arrange shipping and delivery
• Process returns and refunds
• Verify payments
• Prevent fraud
• Respond to customer service inquiries
• Manage your account
• Improve our products and services
• Personalize your shopping experience
• Send order confirmations
• Send shipping updates
• Provide customer support
• Comply with legal obligations
• Detect suspicious or fraudulent activity
• Improve website performance
• Conduct internal business analysis

Where you have provided consent, we may also send promotional emails regarding new products, offers or updates. You may unsubscribe at any time using the unsubscribe link included in our emails.

How We Share Your Personal Information

We only share your personal information where necessary to operate our business, fulfill your orders, comply with legal obligations, or where you have provided your consent.

We may share your information with:

• Shopify, which hosts our online store and provides our e-commerce platform.
• Payment providers, including Shopify Payments, PayPal and other payment gateways used to securely process payments.
• Shipping and logistics providers such as DHL, FedEx, UPS, PostNL and other delivery partners in order to deliver your order.
• IT service providers, cloud hosting providers and website maintenance providers.
• Marketing and advertising partners.
• Analytics providers.
• Professional advisers including accountants, legal advisers and auditors where necessary.
• Government authorities or law enforcement agencies where required by law.

We do not sell your personal information.

Shopify

Our website is hosted by Shopify.

When you visit our store or place an order, certain personal information is collected and processed by Shopify in accordance with their own Privacy Policy.

Shopify may process your personal information for purposes including:

• Hosting our website
• Processing payments
• Fraud prevention
• Order processing
• Security
• Performance monitoring
• Analytics
• Store improvements

For more information regarding Shopify's privacy practices, please visit:

https://privacy.shopify.com

Marketing

If you subscribe to our newsletter or give us permission, we may send you:

• Product updates
• Promotions
• Special offers
• Discount campaigns
• Company news

You may unsubscribe at any time by clicking the unsubscribe link included in every marketing email.

We do not send marketing emails if you have opted out.

Fraud Prevention

To protect our customers and our business against fraud, we may process personal information to:

• Verify customer identity
• Detect suspicious transactions
• Prevent payment fraud
• Prevent abuse of our Services
• Protect against unauthorized access

Orders may be delayed, cancelled or require additional verification where fraudulent activity is suspected.

International Transfers

Some of our service providers may process personal information outside your country of residence.

Where required under applicable law, we ensure appropriate safeguards are implemented, including Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.

Data Retention

We retain your personal information only for as long as necessary to:

• Fulfill our contractual obligations;
• Comply with applicable legal requirements;
• Resolve disputes;
• Enforce our agreements;
• Maintain accurate financial and accounting records.

When personal information is no longer required, it will be securely deleted or anonymized.

Security

We take appropriate technical and organizational measures to protect your personal information against:

• Unauthorized access;
• Accidental loss;
• Alteration;
• Disclosure;
• Destruction;
• Misuse.

Although we use industry-standard security measures, no transmission of data over the internet or electronic storage system can be guaranteed to be completely secure.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content or security of external websites. We encourage you to review the privacy policies of any third-party websites before providing personal information.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information under applicable privacy laws, including the General Data Protection Regulation (GDPR), the UK GDPR, and other applicable legislation.

These rights may include:

• The right to access the personal information we hold about you.
• The right to request correction of inaccurate or incomplete personal information.
• The right to request deletion of your personal information where legally applicable.
• The right to restrict or object to certain types of processing.
• The right to withdraw your consent where processing is based on consent.
• The right to receive a copy of your personal information in a portable format where applicable.
• The right to object to direct marketing communications.
• The right to lodge a complaint with your local data protection authority.

To exercise any of these rights, please contact us using the contact details below. We may request verification of your identity before processing your request.

Communication Preferences

If you have subscribed to receive marketing communications from us, you may unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

Please note that even if you opt out of marketing communications, we may still send you transactional emails relating to:

• Your orders
• Shipping updates
• Returns
• Refunds
• Account notifications
• Security notices

These communications are necessary to provide our Services.

Children's Privacy

Our Services are not intended for children under the age required by the laws of their country of residence.

We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us immediately so that we can remove the information where appropriate.

Complaints

If you believe that we have not handled your personal information correctly, please contact us first so we can attempt to resolve your concerns.

If you are located in the European Economic Area, the United Kingdom or another jurisdiction providing similar rights, you may also lodge a complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, technology or our privacy practices.

Any changes will be published on this page together with the updated revision date.

Your continued use of our Services after any changes have been published constitutes your acceptance of the updated Privacy Policy.

Contact Information

If you have any questions about this Privacy Policy, your personal information or wish to exercise your privacy rights, please contact us.

BalkanBrand

Email: service@balkanbrand.com

Address:

Grote Beerstraat 26

2516 BZ Den Haag

The Netherlands

Data Controller

For the purposes of applicable data protection laws, BalkanBrand is the data controller responsible for the processing of your personal information collected through our Services.

Legal Basis for Processing (EEA & UK)

Where required by applicable law, we process your personal information based on one or more of the following legal grounds:

• Performance of a contract with you.
• Compliance with legal obligations.
• Our legitimate business interests, provided these do not override your rights and freedoms.
• Your consent, where required by law.